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Social: The Next Search

Why Online Businesses Must Optimize For Social Network Referral Traffic

Social networks have changed consumer behavior on the Web. Your customers are now relying on their trusted networks when deciding what to read, watch, do and buy online. Driving socially-referred traffic is therefore taking its place alongside SEO and SEM as a critical area of marketing analysis and investment for any business operating on the web today. Companies that socially optimize their sites - making it easy for site users to share content and experiences - are quickly surpassing their rivals in traffic growth, traffic quality, and time spent on their sites.
This whitepaper will review the key trends and technologies driving the on-site Social Optimization imperative, detail how sites can and must take an active role in how users share, and explain how online businesses can apply on-site Social Optimization for competitive advantage.

Report highlights include:

  • Three steps for generating referral traffic from social networks
  • Providing multiple social network connection options increases the number of participating users, as compared with a single option, and that Facebook typically comprises approximately 50% of connections.
  • The five key performance metrics that sites should be tracking for socially-referred traffic.

Social: The Next Search

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