This whitepaper will review the key trends and technologies driving the
on-site Social Optimization imperative, detail how sites can and must
take an active role in how users share, and explain how online
businesses can apply on-site Social Optimization for competitive advantage.
Social networks have changed consumer behavior on the Web. Your
customers are now relying on their trusted networks when deciding what
to read, watch, do and buy online. Driving socially-referred traffic is
therefore taking its place alongside SEO and SEM as a critical area of
marketing analysis and investment for any business operating on the web
today. Companies that socially optimize their sites - making it easy
for site users to share content and experiences - are quickly
surpassing their rivals in traffic growth, traffic quality, and time
spent on their sites.
Report highlights include:
- Three steps for generating referral traffic from social networks
- Providing multiple social network connection options increases the number of
participating users, as compared with a single option, and that
Facebook typically comprises approximately 50% of connections.
- The five key performance metrics that sites should be tracking for socially-referred traffic.